Marketplace as A Means of Developing Digital Entrepreneurship For Start-Up Businesses: A Literature Review
DOI:
https://doi.org/10.55927/jeda.v5i2.12Keywords:
Marketplace, Digital Entrepreneurship, Start-Up Businesses, Digital EconomyAbstract
Significant changes in economic activities and entrepreneurship have largely been driven by the rapid development of technology. One form of digital transformation that has grown rapidly is the marketplace, which functions as an online trading platform that connects sellers and buyers within an integrated system. The research employs a qualitative method using a literature review technique by analyzing various scientific sources, including journals, books, and research reports relevant to the topics of marketplaces, digital entrepreneurship, and start-up businesses. The findings indicate that marketplaces provide various benefits for start-up entrepreneurs, particularly in expanding market access, improving operational efficiency, and providing digital infrastructure such as payment systems, logistics services, and product promotion features. In addition, marketplaces serve as a learning platform for entrepreneurs through sales data, consumer reviews and market trends that can be utilized in business decision-making. However, the use of marketplaces also faces several challange, such as high competition and platform policies. Therefore, strengthening digital literacy, online marketing skills, and appropriate business strategies are important factors for the success of start-up businesses in utilizing marketplaces in the digital economy era.
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